Marketing Gift Suggestions for each Season

A bank's marketing budget always accounts for marketing gifts to offer to clients and potential clients. These gifts can often be the difference in your war against the competition. Marketing gifts can be offered each year at certain points in time, based on category, giving long-time customers incentive to stay with you, knowing what gift might be coming next, or at least what category it might come from. It is important that these gifts be worthwhile as well, especially for your high-end clients. A bank's marketing plan that offers a seven-figure customer a beach ball in July isn't going to work too well. Here is a look at each season, and a possible incentive for each.

Spring

Desk and leather-bound items: A good marketing gift during the springtime season is luxurious leather-bound and desk items such as paperweights, desk caddies, bookends, clocks, calculators, picture frames, desk diaries or personal organizers. These items will be noticeably displayed in their office or desk, making your name and brand visible to them the whole year. The right gifts in this category must be finer merchandise when directed towards high-end clients. Although it looks like a small marketing gift, high quality leather bound organizers can actually cost around $400 to $500 or even higher.

Summer

Key chains make excellent gifts in the summer, and before you think, "A key chain? What?", remember that your high-end clients want luxury in everything they own. This would include their key chains, and since everyone is out driving, enjoying the weather and their free time in the summer, what could be better than a key chain to show off? Not just any key chain, of course, but one that includes a precious gemstone and is attractive to look at would be a good choice. Your marketing budget should include room for a variety of gems so that your customers can choose the gem they prefer, or their birthstone.

Fall

Luxury Gift Basket: A bank's marketing tactics can stand out from the rest by offering marketing gifts that will be remembered. Fall is when the kids head back to school and we roll up to and through Thanksgiving. There is no better time to offer your clients a luxury gift basket, packed with high-end food and drink choices. There is no limit to how these marketing gifts can be customized, from flowers and fruits to snacks and gourmet chocolate, or for the more sophisticated, wine and cheese. These can be purchased inexpensively when bought in bulk, putting less of a dent in your bank's marketing budget. The biggest cost will probably be in the shipping, and you will need to be careful when shipping wine, as this is not legal in some states.

Winter

Vacations: A Bank's marketing plan and budget should always allocate for rewarding your most valued customers. Every customer is just as important as the next, but it is important to reward your top-end customers with marketing gifts that stray from the norm. One great idea is a mini vacation or luxury weekend getaway during those cold winter months. Imagine their appreciation as they enjoy a relaxing high seas cruise with their family, or perhaps a weekend outing that includes a cruise and golfing adventure. Even more extravagant marketing gifts would include taking your clients to a private resort and beach, where they are treated to a catered party or luau.


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