04th January 2012
Whether you call it a giveaway, a promotional product, marketing gifts or marketing incentives, they're a major part of global marketing tactics and you can't argue with the results that they get. The PPAI (Promotional Products Association International) ...
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04th January 2012
The financial industry is becoming increasingly competitive with the economic climate, and banks are now offering excellent incentives as a way to keep their existing customers and attract new ones. Marketing plans today offer such things as iPads, iPods,...
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22nd December 2011
Banks and credits unions which fail to utilize their website as part of their bank marketing plan are doomed to fail. Incentive marketing doesn't necessarily mean offering your client a gift, perk or reward, although that is the first thing we think of wh...
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05th December 2011
A bank's marketing budget always accounts for marketing gifts to offer to clients and potential clients. These gifts can often be the difference in your war against the competition. Marketing gifts can be offered each year at certain points in time, based...
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05th December 2011
Just about any financial institution out there right now is using some form of gift program as a part of their marketing efforts. This is due to the fact that competition in the financial industry is at an all time high, and rates and fees are pretty flat...
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23rd November 2011
Competition within the financial industry has never been this tight. Wherever you look, you will see credit unions or banks on every block, plus more and more branches opening on a weekly basis. How can one stand out among the crowd? The economy that we ...
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11th November 2011
Every industry is competitive in its own way, some more than others. The most competitive of these industries is probably the financial sector, where banks are utilizing incentive marketing to gain more customers, persuade current customers to invest in m...
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24th October 2011
A strategic and well-planned marketing incentives program will often be put in place by banks that intend to promote their products and services. Gift cards, merchandise, or cash gifts may be included in incentive programs, which can work together with yo...
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12th October 2011
Offering marketing gifts can do a lot for you in terms of improved customer response. It may even entice prospective clients to finally open and maintain accounts with your bank. Once they have experienced banking with you, these same clients will creat...
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07th October 2011
Do you notice that everywhere you go banks are just about everywhere? When you happen to be walking along the streets, you will notice that these establishments, big or small, are located on just about every corner. However, reality bites for some smal...
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26th September 2011
Banks seeking to promote their services often have a well-researched and strategic marketing campaign in place. This can be greatly enhanced by implementing some equally savvy customer incentive marketing. A bank marketing incentive system could include m...
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24th August 2011
Advertisements provide the people seeing them with something to remember that's why they are often designed to be creative, funny and memorable. However, nobody knows if it will be retained in people's minds for a long time or if they will even remember y...
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04th August 2011
It is normal for businesses to experience a jump in sales in a particular month or months of the entire year or during those months when the company has launched a special marketing campaign. If only there was a way to keep your clients glued to you for t...
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08th July 2011
No one loves a bank more than the bank that gives back-Say that three times fast! The basic tools of marketing are applicable to all industries, but when it comes to financial institutions, there's a formula that works. This bank marketing formula incl...
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